Nestle plans to launch a new Alternative Snack in India to Reposition the brand – Maggi. Nestle’s scientists are hard at work on Plan B – said to be the snack in the place of Maggi noodles, which is banned in India. Due to presence of excessive lead content and mislabelling, Maggi Noodles banned in India.
There may be chance for Maggi in its existing form will be back on shelves. This alternate snacking option by Nestle suggest that the Snacking is a huge opportunity which Nestle doesn’t want to vacate, specially in India. The upcoming Snack to Replace Maggi Noodles in India will be in the form of ready-to-eat or ready-to-cook food.
Most probably this will involve relaunching Maggi in a new format. Already there is pending the return of noodles and this process could take several months. Maggi noodles is a high-stakes brand for Nestle company. Sales of more than Rs 2,000 crore comes from Maggi and this accounting for a third of Nestle’s India business.
Safety of Maggi ?
Maggi noodles production Plants located at Moga in Punjab, Pantnagar in Uttarakhand, Nanjangud in Karnataka, Bicholin in Goa and Tahliwal in Himachal Pradesh. All these are currently suspended. As per the order of The Food Safety & Standards Authority of India (FSSAI) tests showed lead in excess of permissible limit.
The product also mislabelling with regard to monosodium glutamate (MSG) content. This incident is considered as the biggest in the history of packaged foods in India. This further involves the withdrawal of Maggi noodles worth Rs 320 crore, or 27,420 tonnes of stock, and destroying the contents.
Are you interested in Buying the Plan B snack From Nestle ?